Once upon a time, there was a man who, with a handful of employees, would spend late nights packing and shipping books from a tiny warehouse. The man’s name is Jeff Bezos, and this was the beginning of Amazon.com. That was in 1995. In 2012, they did over $61 billion in sales.
Eventually, this online bookstore offered just about every book title you could think of, and they were very competitively priced. As the years went by, this bookstore became larger and larger. In the beginning, Bezos only wanted to sell books. “We actually started to get e-mails from customers saying, `Would you consider selling music, because I’d really like to buy music this way, and DVDs, and electronics?” Bezos said in an interview. Continue reading »